Home > Nokia, Nseries, Symbian > 4 Million Nokia N8’s sold says Bloomberg: Symbian^3 on track for 50 million?

4 Million Nokia N8’s sold says Bloomberg: Symbian^3 on track for 50 million?

The 12MP Symbian Flagship, has apparently reached 4 million sales. I don’t know how accurate these figures are. The last time Nokia numbers were publicised, they were wrong (N900 selling only 100,000 when that was the figure in a few weeks – a geek “niche” device for tinkering, not for the masses which Nokia claims the N9 should be).

Anyway, from BloomBerg:

Dec. 29 (Bloomberg) — Nokia Oyj, the world’s biggest maker of mobile phones, may have delivered as many as 4 million of its N8 smartphones this quarter, Helsinki-based equity research company Inderes Oy said on its website today.

Inderes cited guidance given by chip makers, N8 search volumes on Internet search engines, additional recruitment at Nokia’s Finnish factory in Salo and media attention to the phone.

. What do you think of 4 million? I think that’s pretty decent response about a new Symbian handset.

Although we’ve heard about the N8 since early Jan of this year and officially late April, the N8 has only really been on sale from Mid October and much later for many areas, some waiting as late as November and January for N8 to come to their shores.

I’m liking what Nokia’s done on the marketing side – friends that are often clueless about phones recognize the N8, especially the jazzy colours it comes in. We need more like this in 2011! Recognition of your products Nokia. Folks will only consider what they hear about. Let them listen to something other than the blasted BlackBerry, Android or of course, iPhone.

50 Million Goal Post:

Ex Nokia CEO, OPK said that in the coming years there will be more than 50 million S^3 handsets shipped (not including other Symbian devices). The N8 of course is just ONE of the FIVE publicly known Symbian^3 handsets, which also include the C7, C6-01, upcoming E7 and the leaked X7.

That looks to be very much a modest prediction, although you could technically say it won’t happen because ^n moniker is dead. Having said that, it is confusing as Official Nokia websites still differentiate by using ^3.

A huge sigh of relief for many Symbian^3 users is that you WILL get the “Symbian^4” update. At least by means of gradual, feature by feature addition as opposed to a single OS update. This means slightly more longevity for your device.

I’d hope to hear official sales figures from Nokia. This might appear in the Q4 report which should be much better than the still profit generating Q2 an Q3 which LACKED a new flagship. Worth remembering is that Nokia still held strongly despite tough competition, even growing in smartphone market share. Fingers crossed the wait for MeeGo and the new Symbian UI isn’t too painfully distant.

Bloomberg (via @mikorjala and Rant :p)


Categories: Nokia, Nseries, Symbian Tags: , ,
  1. Eugen
    December 29, 2010 at 11:47 pm

    I believe theses figures.

    • Smith
      December 30, 2010 at 12:39 am

      I don’t understand how or why, you don’t have anything approaching solid evidence to support the figures. I guess you’re believing them purely because you want to.

  2. Jrom
    December 30, 2010 at 12:23 am

    Despite all the the bad press about it, it seem that the N8 is a good number. I’m impressed.

  3. December 30, 2010 at 12:25 am

    The original article says “may” right in the headline and also uses the word “shipped” not sold!

    I believe they shipped 4 million devices, sure.

    Big difference, no? 🙂

  4. Smith
    December 30, 2010 at 12:38 am

    > Inderes cited guidance given by chip makers, N8 search volumes on Internet search engines, additional recruitment at Nokia’s Finnish factory in Salo and media attention to the phone.

    That is a very weak basis to speculate on specific figures. If they’re based on that sort of random guesswork, there has to be a massive margin of error, plus or minus several million I’d guess. So we’re looking at anywhere between 2 million to 6 million I’d guess. Or maybe more. Or less. In other words, we don’t have a clue, and only Nokia knows, and they’re not saying. So let’s all quit speculating, eh?

    It might be a good thing for Nokia to make some sort of statement in a month or two with accurate figures, but up to them, they know best.

    What we do know is sales of Nokia Symbian smartphones rose by a HUGE 50% from Q3 09 to Q3 10, on the basis only of the older models, none of the new. This is incredible when they already had the largest smartphone sales in the world by a LOOOONG way.

    • Cocco Bill
      December 30, 2010 at 1:20 am

      Inderes is using the fact that Google search index and the sales correlate with each other. For example they have a graph in the article that shows how iPhone sales correlate with Google Trends. Of course there are other search engines besides Google being used around the world, particularly in some of the countries where Nokia is traditionally selling well. So the numbers might be bigger still.

      My own guess is that the number may be closer to 5 million. Too bad that Nokia had not enough production capacity to meet the demand, which resulted in N8 being sold out in many places, India being one of them. It must have affected the sales negatively.

  5. Keith
    December 30, 2010 at 2:55 am

    Tbh, I expected a couple million more. Coz of all the pre-order and promotion and coz Nokia still has it’s name in Europe and Asia

    • Stylinred
      December 30, 2010 at 4:19 am

      well if these numbers are accurate you have to take into account the N8s are pretty limited especially if your vying for a particular colour and its still not available across all of Europe etc

      so if the #s are accurate they’re pretty good considering availability and time of sale

  6. Stylinred
    December 30, 2010 at 4:17 am

    Bloomberg just quoted some researching companies speculation… a company which really only used peoples searches as a basis (not much to be derived from the other “sources”)

    Id like to see Nokia release some numbers I dont put much stock in weak speculation maybe if they had some retailer #s id put some stock in their assumption

  7. nocare center
    December 30, 2010 at 4:40 am

    nokia needs to be more generous with perfect hardware spec in their next flagship devices

    nhd resolution is for mid end device
    this is importantp because n8 lacks this great hardware spec
    upgrade the gps lock speed
    upgrade radio receiver
    ugrade speakers

    • Dave
      December 30, 2010 at 8:34 am

      NHD is fine for a pocket device. 800×480 doesn’t make a big difference in the mobile browsing experience. Remember that both of these are much higher pixel densities than you’ll see on most desktops or laptops.

      GPS lock speed has been fine the last few Symbian devices I’ve owned, the N8 is no different.

      Radio receiver? You mean for analogue radio broadcasts or for cellular radio? If its the former, then you must remember than analogue is tending towards being phased out. The latter is something that Nokia typically excels.

      Speakers in mobiles are never really that good – its almost impossible to get truly decent sound quality out of them, the main practical use is for voice calls, which they tend to be easily loud enough.

      • gordonH
        December 30, 2010 at 9:51 am

        Check out the screen of the e7… that’s what I want on the n8.
        Screen resolution is a marketing stunt made important by Ip4’s PR team. Nokia should also better it’s screen resolution for specs sheet checklist satisfaction amongst potential buyers.
        Marketing is sometimes about following the trend and sometimes it’s about creating the trend.

        • December 30, 2010 at 9:55 am

          I think for the majority of people the resolution is fine.

          I can notice the difference however browsing with N8 or Maemo (and not the actual browser experience, just viewing text). I do like that I can see the mall print better – though I’m one of the odd people that like 1080p displays on 16-18″ screens.

          • Rant
            December 30, 2010 at 10:25 am

            More important is screen tech: AMOLED all the way in nHD and most people won’t even see it. They only see the vibrant colors and are satisfied.

  8. chuck
    December 30, 2010 at 8:31 am

    4 millions? Maybe i’m wrong but I don’t think it’s a lot.

    • Dave
      December 30, 2010 at 8:34 am

      Thats 4 million for a new product from a company that, according to a lot of the tech blogs, is dead. Thats not bad going at all in such a short period.

    • Rant
      December 30, 2010 at 10:20 am

      Let’s put that into perspective, according to Microsoft there where 1.5 million WP7 phones shipped. Not too impressove especially when you think about the amount of models they brought at launch.
      Nokia ships supposedly 4 million units, and yes this is comparable since both MS and Nokia appear to be mentioned in units shipped not sold.

      If you compare these 2 numbers I’d say the N8 is doing well. However I would like to see some official numbers instead of hearsay and somehwat speculative analysis.

  9. Mark Anderson
    December 30, 2010 at 9:25 am

    Interesting. I think this will be at the high end of sales but, as has ben mentioned, as Nokia have given no guidance it’s difficult to say.

    That said, it’s not a bad number considering Nokia still don’t compete in the US. As far as the N8 goes I’m loving mine despite its imperfections.

  10. anonymous
    December 30, 2010 at 11:11 am

    I’m sure I read in a report that 8.4 million iphones were sold in the first quarter of 2010 alone, so 4 million is not that spectacular in comparison but maybe enought for software companies out there to invest and release applications for the device, unlike what happen with the powerfull n900, basically a phone without decent apps is dead. I would not buy an iphone but I’m very skeptical of nokia at this moment in time, webOS might be in the next device I get.

    • December 30, 2010 at 11:18 am

      yes, for software companies, 4 million is a great number. Especially given that there’s 2 other devices on sale with the same OS that are probably selling in the millions too. Possibly more than the N8 due to the lower pricing.

      With iPhone there was a lot of hype, a lot of reputation, a lot of preexisting customers upgrading (during the summer by which they had no use or option to get N8).

    • December 30, 2010 at 9:58 pm

      My N900 does not need a bunch of applications to be alive. The phone itself IS the application. 😉

  11. giorgio
    December 30, 2010 at 11:56 am

    The strange screen size of N8 is really a deal breaker for me. I mean, both the iphone and the N8 have got a 3,5 inch display (or any other phone with a 3,5 inch display). The iphone’s looks much bigger.

  12. Aaron
    December 30, 2010 at 12:19 pm

    N8’s 3.5″ screen is taller and slimmer than the iPhone with an aspect ratio of 16:9. And it’s actually 3.46″ not 3.5″.

  13. Erdpov
    December 30, 2010 at 1:09 pm

    Nokia, please don’t make mistakes again, it’s so important. Make language switching more simple, portret qwerty, add swype and of course better browser in the next update of s^3. If you do this, your phones will be best.

    • gordonH
      December 30, 2010 at 3:31 pm

      Hard to believe but the things you listed sums up what most consumers would want improved in the N8.
      I believe this time round Nokia is listening and reacting well to their market. fingers crossed 😉

  14. Ivan
    December 30, 2010 at 4:33 pm

    I’m sure numbers are quite true. However, I think C6-01 will exceed n8, c6-01 is definitely a hit!

  1. December 30, 2010 at 12:30 pm
  2. December 30, 2010 at 12:30 pm

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