Home > Nokia > Nokia Hires ex Verizon Senior VP Marketing Jerri DeVard as Executive Vice President and Chief Marketing Officer.

Nokia Hires ex Verizon Senior VP Marketing Jerri DeVard as Executive Vice President and Chief Marketing Officer.

Famous Friends. Can DeVard charm the US Market towards Nokia?

Image by Hello Magazine

Lookie here. Here’s another new North American member high profile staff. Nokia has hired Ms Jerri DeVard as Executive Vice President and Chief Markeeting Officer (CMO

Back in 2007, Ms Jerri DeVard (Right in picture above with Diddy and Vivica Fox) resigned from her post at Verizon as senior VP-brand management and marketing communications at Verizon Communications. This was to pause and collect, decide what she wanted to do next. At the time she was one of the highest profile African American Women  in marketing.

Previously to this, Ms Devard was CMO at City Group, and has worked at Revlon, Harrah’s Entertainment and the Pillsbury Company

Ms Devard’s new role comes into effect starting New Year’s day 2011 and will join Nokia’s Group Executive Board, reporting to EVP and head of Nokia’s Markets unit, Niklas Savander.

“I am delighted to welcome Jerri to the Nokia team. Her experience and proven track record from a wide range of consumer businesses will be a great boost to increasing consumer focus and will bring fresh thinking as we strive for a clearer value proposition for our consumers and continue to build the Nokia brand.” Stephen Elop, CEO, Nokia

“With Jerri at the helm, we expect the integrated marketing and communications activities to increase the impact of our communications and engagement with consumers and other stakeholders across the industry and across the globe.” Niklas Savander.

Her expertise encompasses brand management and multi-cultural marketing, with a strong foundation on direct marketing and e-commerce. She has provided counsel not only to blue-chip companies, but also applied her experience in fund-raising efforts as part of the Barack Obama presidential campaign.  More recently, DeVard has founded her own marketing group that provides advice and counsel to major consumer product companies.

Nokia Press Release

Jerri DeVard, President of Spelman College Dr. Beverly Tatum , New York City Mayor Michael Bloomberg, Kathryn C. Chenault, LaTanya Richardson Jackson and Samuel L. Jackson

image from NHL

Categories: Nokia Tags: , , , ,
  1. andre
    November 24, 2010 at 3:53 pm

    Is anyone else seeing the trend here?

    • mja
      November 24, 2010 at 4:57 pm

      She sure is tall and Elop’s not the shortest either! I think they’ll blend in nicely with the Nordic people in the company..

      (Or did you mean something else maybe??;)

  2. lordweapons
    November 24, 2010 at 6:50 pm

    This is good for nokia. I’m still hoping to see an ad from Nokia, it should include facts about it feautures that are now being called ” magical” and “revolutionary”. I Skpyed a friend on my N900, my coworker asked if im “facetiming”. I then broke it dowm to her about Nokia phones and its capabilities. Nokia please show American CONsumers what you’ve been doing. *off topic* how about a nokia users/fans meet-up in NYC?

  3. alex68
    November 24, 2010 at 7:17 pm

    Not excited about this kind of news at all. Nokia have hired a messy number of seniors but we have seen how nokia trend has been in recent 2 years. One example is Symbian engineers did not like Lee, the director of Symbian foundation at all before he moved to foundation from Nokia. Now the foundation was dead and Lee proved no value at all.

    Many of this kind of new senior hirings have not helped anything but just produce more overhead or work for the people who are actually producing meaningful works. Did Nokia learn how its development army have lost ability to produce competitive products to the market IN TIME. Just fire those useless seniors, and stopping hiring more. More seniors never solve the problem. But replace incompetent people and make the core management team more efficient and capable.

    To be frank, I am feeling a little bit desperate for Nokia’s destiny when I see this kind of things happening…

    • alex68
      November 24, 2010 at 7:30 pm

      Nokia has lost very valuable 2 years. The next year is very critical, either trend reversing or dying slowly, that simple to me.

      • Roger
        November 24, 2010 at 7:57 pm

        Oh I think the trend has already been reversed, it’s clear to see. The bottom line: are sales going up, and up, and up? Answer: yes, big time. 50% year on year of Symbian smartphones which is HUGE.

        Note: I did not say is marketshare going up. This is a completely separate thing, given the ballooning expansion rate of the smartphone market.

        And yes, featurephones are important too, but Nokia is making great headway here also what with touch and type.

        I wish people would stop being so pessimistic about things. Sales going up by huge amounts IS. NOT. BAD. !!!!

        • alex68
          November 24, 2010 at 8:07 pm

          I know for a big market player like Nokia losing market share is inevitable as its market growth can’t beat the general market growth which is growing very fast.

          What I am expecting is Nokia restore the market growth and improve profitability, but its market growth is rather flat and profitability has been worsening because R&D expenses just balloon all the time. Hiring this kind of “useless” seniors just help to suck more money from Nokia’s profits, in my opinion.

        • alex68
          November 24, 2010 at 8:09 pm

          In the past 2 years, Espoo just added +300 useless seniors. This time just added one more!

    • Mark Anderson
      November 24, 2010 at 8:42 pm

      I think you’re missing the point, Alex. She’s a North American senior exec with ties to the US carrier industry. Let’s not underestimate what he main objective will be.

      • alex68
        November 24, 2010 at 8:48 pm

        No, I see her useless tie with Verizon as Nokia are not going to make cdma phone for verison which is crystal clear a long time ago.

        Her experience with citi was ridiculous as well. Who is citi? One of big money sucker financial institute living on FED bail-out bill because of being in deep shit during lehma crisis…

        • webby
          November 24, 2010 at 9:18 pm

          They might make a LTE phone for them though.

        • Mark Anderson
          November 25, 2010 at 7:09 am

          Alex, whilst I respect your opinion on some things you simply don’t know what you’re talking about here.

          Nokia has a negative perception in the US. That’s a fact. If that’s going to change then they need good US marketing people to do it.

          I appreciate the role of engineers but I also appreciate the role of well run marketing departments.

          • alex68
            November 25, 2010 at 8:05 am

            But the fact is the real and big trouble is in engineering department that make Nokia lose big in China and other more advanced asian markets even when Nokia have a strong presence and marketing force there. Marketing is not everything if engineering can not live up… This is my whole picture of Nokia’s problem.

  4. November 24, 2010 at 8:40 pm

    Last Sunday night, American Music Awards was broadcast from the Nokia Theatre. Not one commercial from Nokia. That is one reason Nokia is treated as an afterthought in US. Hopefully, things will change here.

  5. alex68
    November 24, 2010 at 10:04 pm

    Nokia are going to bombard the USA market next year when att phone is released. I hope this woman is the right person who can really do this job.

    • Stuart
      November 24, 2010 at 11:11 pm

      I personally think it is a good move and I hope she works out well. Marketing is NOT engineering and Verizon has done great branding with Droid and I citi has a great brand even if they were at the heart of the financial crisis. I am glad they have her and have her at a position that can make a difference.

      • Duncan
        November 25, 2010 at 2:45 am

        The problem is she didn’t have a hand in the droid advertising plan. She left in 2007, right sounds the first iphone. I would like to know what project she had been the lead.

        • Duncan
          November 25, 2010 at 2:47 am

          That was around the first iphone. Stupid swype on the N8.

  6. lvchris
    November 25, 2010 at 3:39 am

    Hopefully, Jerri DeVard knows Oprah Winfrey and can bring her on board the Nokia train. Then we can get some real traction in the North American market with her millions of dedicated followers and the “Oprah Effect”.

  7. Stylinred
    November 25, 2010 at 11:14 am

    Verizon??? what’s that?

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