Home > Nokia > Ovi Store 2.7 Million Daily Downloads as of October 28 – Almost 1 Billion/year rate.

Ovi Store 2.7 Million Daily Downloads as of October 28 – Almost 1 Billion/year rate.

Thanks to alex68 for the heads up. mobileperry last thursday announced some interesting stats for Ovi Store from Forum Nokia. This 2.7 Million daily downloads is fantastic – that’s 985million/year – almost 1 billion were Ovi Store to stay constant. But that’s the thing – Ovi Store keeps growing. For a while we heard 1.7 million – then in September this went up to 2 million, gradually 2.3 million then 2.5 million just before the 2.7million mark was reached.

What’s also very interesting is that if you read the rest of this post (with stats pulled from Forum Nokia) about the most popular Ovi Store phones – you’ll see a lot of the lower budget phones in the list in addition to the high end. This is great as it shows apps aren’t just for those who can afford expensive smartphones. It’s awesome that even something like the X3-02 with touch and type has Ovi Store access.

The latest Ovi Store stats are available for the month of October and you can find them on our Forum Nokia site.

Changes from September’s stats include:

  • Increase in downloads of content from 2.5m to 2.7m a day
  • Added eight new operators and two more countries (Taiwan and Thailand) that support mobile billing.  This brings the total to 99 operators in 29 countries.
  • Of the 135 devices supported, 80 are Symbian

Below is a summary of the most current stats for Ovi Store, as of 28 October 2010:

  • 2.7 million downloads a day with an average of 2.6 apps downloaded per visit
  • Active users from 190+ countries
  • Most active countries in alphabetical order are: China, Germany, India, Indonesia, Italy, Saudi Arabia, Thailand, Turkey, UK and Vietnam
  • 85% of the signed in visitors to Ovi Store are repeat visitors
  • Each active user is averaging 8.5 downloads per month
  • Games continue to be #1 for paid downloads and apps continue to be #1 for free downloads
  • 99 operators in 29 countries support integrated mobile billing with Ovi Store
  • In countries where mobile billing is available, more than 2/3 of customers choose this payment option
  • 6 of the top 10 downloading devices are touch devices: 5800 XpressMusic, N97, N97 mini, 5530 XpressMusic, 5230 Nuron, and X6 where available

 

 

BTW, I am totally loving the new Ovi Store App experience on the N8.

  • Very smooth, seamless experience – fast with nice animations (easier on the eye with the grey theme)
  • Easy click, download and auto install – and you can continue browsing for more apps whilst this is happening
  • Going down lists – you don’t need to click “more” or “next page”, it just loads more apps when you reach the bottom
  • Payment system by card very easy (what I’ve tried so far). It’s attached to your Ovi Account and once signed in you are not asked again. Just click buy and download. A little too easy perhaps :p thank God there’s no 999 dollar app.
  • Only gripe is that search seems to have returned to being a little partially sighted, with a few apps not appearing in search that others seem to have on their N8 (perhaps my particular N8).

Oh, from Forum Nokia there are even more Ovi Store info/Stats if you’re interested, including

  • Operator Billing Stats
  • Top Nokia Ovi Store devices.

Ovi Store users:

  • in more than 190 countries can download free content
  • in more than 170 countries can purchase content with credit card billing
  • using one of 99 operators in 29 countries can easily purchase content directly with mobile billing

Operator billing

as of: October 28, 2010

99 operators in 29 countries support integrated mobile billing with Ovi Store. This means when a consumer purchases content through Ovi Store the charge will appear on their monthly operator bill.

  • Australia: Singtel Optus, Telstra, Vodafone (3)
  • Austria: A1 mobilkom, H3G, Orange, T-Mobile (4)
  • Belgium: Base, Mobistar, Proximus (3)
  • Canada: Bell, Rogers, Telus (3)
  • China: China Mobile, China Unicom (2)
  • Czech Republic: T-Mobile, Vodafone, O2 (3)
  • Denmark: H3G, TDC, Telenor, Telia (4)
  • Finland: DNA, Elisa, Saunalahti, Sonera (4)
  • France: Bouygues Telecom, SFR, Orange (3)
  • Germany: Debitel, E-Plus, Mobilcom, O2, T-Mobile, Vodafone (6)
  • Greece: Cosmote, Vodafone, Wind (3)
  • Hungary: Telenor, T-Mobile, Vodafone (3)
  • Ireland: H3G, Meteor, O2, Vodafone (4)
  • Italy: TIM, Vodafone, Wind (3)
  • Mexico: Telcel (1)
  • Netherlands: KPN, T-Mobile, Telfort, Tele2,Vodafone (5)
  • Norway: Netcom, Telenor, Tele2 (3)
  • Poland: Era, Orange, Play, Plus (4)
  • Portugal: Optimus, VPN, Vodafone (3)
  • Russia: Beeline, Megafon, MTS, Tel2 (4)
  • Singapore: M1, Singtel, Starhub  (3)
  • South Africa: Cell-C, MTN, Vodafon (3)
  • Spain: Orange, Movistar, Vodafone (3)
  • Sweden: H3G, Tele2, Telenor, Telia (4)
  • Switzerland: Orange, Swisscom, Sunrise (3)
  • Taiwan: Chung Hwa Telecom, FarEasTone, Taiwan Mobile (3)
  • Thailand: AIS, DTAC, TRUE, VIBO (4)
  • UK: H3G, Orange, O2, T-Mobile, Virgin, Vodafone (6)
  • USA: AT&T, T-Mobile (2)

Credit card billing

Ovi Store users can choose credit card billing in more than 170 countries, as long as the Ovi publisher specified credit card billing for their content item.

Free content only

Countries where consumers can’t purchase content are: Brazil, Indonesia, South Korea, Liberia, Libya, Philippines, Turkey, and the Ukraine. We are evaluating these countries for premium content and will share any updates here.

Countries with no access to Ovi Store

The following embargoed countries have no access to Ovi Store: Cote d’Ivoire, Cuba, Democratic Republic of Congo, Iran, Sudan, Syria, and Zimbabwe.

Top 10 devices in top 15 countries

as of: September 30, 2010

These are stats for the top 10 performing devices, in terms of visits, for the top 15 countries for Ovi Store. This information can be useful to developers to help determine what countries and devices Nokia users are using the most often to visit Ovi Store.

Top 15 countries

(in alphabetical order)

Brazil, China, Egypt, Germany, India, Indonesia, Italy, Mexico, Russian Federation, Saudi Arabia, Spain, Thailand, Turkey, United Kingdom, and Vietnam

Top Ovi Store devices by country

(in alpha-numeric order)

Brazil: 5230, 5233, 5530 XpressMusic, 5800 XpressMusic, E63, E71, N95, N95 8GB, and N97 mini
China: 5230, 5233, 5800 XpressMusic, C6-00, E63, E66, E71, E72, N97 mini, and X6
Egypt: 2700 classic, 3110 classic, 5130 XpressMusic, 5800 XpressMusic, 6120 classic, E71, E72, N73, N97, and X6
Germany: 5230, 5530 XpressMusic, 5800 XpressMusic, C6-00, E71, E72, N900, N97, N97 mini, and X6
India: 5230, 5233, 5235, 2700 classic, 5130 XpressMusic, 5800 XpressMusic, E63, E71, N97, and X6
Indonesia: 5230, 5130 XpressMusic, 5530 XpressMusic, 5800 XpressMusic, C3-00, C6-00, E63, E71, E72, and N97
Italy: 5230, 5530 XpressMusic, 5800 XpressMusic, C6-00, E71, N900, N95 8GB, N97, N97 mini, and X6
Mexico: 5230, 5530 XpressMusic, 5800 XpressMusic, C3-00, E63, E71, E72, N95 8GB, N97, and N97 mini
Russian Federation: 5230, 2700 classic, 5130 XpressMusic, 5530 XpressMusic, 5800 XpressMusic, 6700 classic, E52, E71, N97, and X6
Saudi Arabia: 5530 XpressMusic, 5800 XpressMusic, 6120 classic, E66, E71, E72, N95, N95 8GB, N97, and X6
Spain: 5230, 5530 XpressMusic, 5800 XpressMusic, E71, N85, N86 8MP, N900, N97, N97 mini, and X6
Thailand: 5230, 5233, 2700 classic, 5130 XpressMusic, 5530 XpressMusic, 5800 XpressMusic, C6-00, E63, E72, and X6
Turkey: 5230, 6300, 5130 XpressMusic, 5800 XpressMusic, E63, E71, E72, N73, N97, and X6
United Kingdom: 5230, 5530 XpressMusic, 5800 XpressMusic, E63, E71, E72, N900, N97, N97 mini, and X6
Vietnam: 5233, 6300, 2700 classic, 3110 classic, 5130 XpressMusic, 5530 XpressMusic, 5800 XpressMusic, E63, E71, and X6


Categories: Nokia Tags: , ,
  1. Dave
    November 2, 2010 at 10:58 am

    The Ovi store always felt a little awkward on the 5230, but on the N8 its a massive improvement. Overall browsing is pretty much on par with the Android marketplace – its only missing the update checks.

    And when you compare it to the old Download! option …..

  2. alex68
    November 2, 2010 at 11:25 am

    The significance of the growth is from Sep’s 2M to Oct’s 2.7M (again from Oct 4’s 2.5M to Oct 28’s 2.7M) without massive Symbian 3 products to markets yet. 35% (8%) growth within a month, very impressive!

  3. November 2, 2010 at 4:37 pm

    Hi there!
    mynokiablog, I ask for a favor to you.
    I’m brazilian, I want pay for apps, I want play Need For Speed Shift HD.
    It’s unbeliveble that in the top 15, the Brazil can’t buy apps!
    Maybe you don’t know, but here in Brazil, cellphone here means NOKIA!
    The nokia is so strong here, and why we can’t pay for apps?
    The best apps are payed.
    I ask for you to send mail to Nokia to know why/when we brazilian can pay for better apps.
    I bought the N8 and I need to know this, if this don’t change, I will sell it and buy Iphone 4, just because the apps.

    You know anyway for me to buy Ovi’s store apps from Brazil? I have intenartional cred card.
    Waiting for answers

    • alex68
      November 2, 2010 at 5:47 pm

      There are some technical issues with payment development for some countries for both Ovi store and online store applications. The apps are still under development and will be ready in a couple of weeks, as far as I know.

      But there are some websites for free N8 games. You can just google to find them.

      http://nokiafanboy.com/2010/10/15/four-top-nokia-n8-games/

      • November 2, 2010 at 5:54 pm

        Thx.
        Maybe can be this issues, but it’s a fact that we can’t acess most of main web service in world, it’s not just about nokia, others trademarks do this too! But man, nokia is so strong here in Brazil, it’s a shame that they don’t care about us.

  4. skills
    November 2, 2010 at 5:55 pm

    i cant reach ovi store form my n8 at the moment -.- i dont know what the problem is, i switched provieder today but the other connections work fine, internet, whatsapp, social and so on.. anybody has an idea if its just offline or if the problem is on my phone?

  5. skills
    November 2, 2010 at 5:58 pm

    i just got in with wlan, now its working with the 3g =)

  1. November 3, 2010 at 5:28 pm

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