Home > Nokia > Niklas Savander Nokia Strategies Interview: Nokia MeeGo products to ship very close soon after announcement

Niklas Savander Nokia Strategies Interview: Nokia MeeGo products to ship very close soon after announcement

Niklas Savander and crew at Nokia World 2010

This interview of Nokia’s EVP Markets, Niklas Savander with CNET was tipped to us several days ago by Andan and Webby (cheers guys) but I never got around to posting it.

It actually had some extremely interesting snippets of info on Nokia Strategy as well as confirming what we suspected/already knew.


  • Symbian will go to midrange. N8 is already NOT the highest product Nokia are aiming for. MeeGo will come above Symbian in FUNCTIONALITY and PRICE.
  • We see a role for MeeGo at the very high end of our product range.
  • MeeGo to come in 2011#
  • MeeGo will ship very closely to announcement date. Hurrah! No endless waiting. Have ready product, announce and generate some buzz, sell! “during 2011, you will see us announce MeeGo products, and they will be very close to shipment dates. When we announce it, it’s going to come.”. Man I have already saved up for MeeGo (phone/tablet)
  • Microsoft are making Office for Symbian in Qt (Ex Office Boss Elop had 400 Engineers working on Qt)
  • Core Nokia Applications to be written in Qt, e.g. phonebook – huge benefit in having the same competencies in Symbian AND MeeGo allowing shifting of resources between both
  • You don’t need to have a Symbian expert write Symbian applications and a MeeGo expert write MeeGo applications.
  • No room for Android (what about WP7 :p)
  • To win the consumer is to be competitive in the eyes of the consumer. It’s about creating a platform for consumption and a phone that works. To convince consumers we are still in the game, we will do it with our products. Nothing else. But it needs to be balanced with being attractive to the networks/carriers as if you’re not working well with the operator it doesn’t matter that you’re perfect for the consumer.
  • Location not just navigation will be big in many markers. “we have the availability of locally relevant apps. It doesn’t matter if you have 200,000 applications in Vietnam if they are all in English.”
  • “The next game is not going to be who gets to 300,000 apps in California, it’s going to be who gets to a few thousand apps in every country of the world.”
  • There must be choices on applications, even if we provide our own. e.g. Ovi Maps to Google maps – that must be possible.
  • New CEO Stephen Elop is a change management master based on track record and will bring a lot to the table.

via CNET

Categories: Nokia Tags: ,
  1. Raj
    October 28, 2010 at 6:20 am

    Dam I cant wait to get my hands on Meego Device. Lets hope they bring it around summer but b4 it ends.

  2. Keith
    October 28, 2010 at 6:34 am

    I think Nokia is in safe hands! Things are starting to change for the good at Nokia after Stephen took over! And hopefully, he will do proper marketing for MeeGo phones, especially in North America where people think that the only “cool” phone is an iPhone! And I’m so happy that there won’t be Amy delays for the launch! It will hopefully be released by Q3 of 2011 🙂

    • Shmerl
      October 28, 2010 at 4:00 pm

      I’m not sure if everyone in US thinks that the only cool phone is iPhone. It’s a bogus Apple PR. A lot of people like Android and Blackberry phones.

      • Keith
        October 28, 2010 at 10:37 pm

        They do like android but if you ask them which phone is the best, theyll say “iPhone is the best, obviously!”


  3. Roger
    October 28, 2010 at 10:40 am

    Thank God they’re not using inferior OSes like Android or Windows Phone, what a nightmare that would be (and the beginning of the end for Nokia). Symbian is easily the best smartphone OS on the planet in every way.

    Personally I don’t want a MeeGo device at all. Symbian is where it’s at for me. It has the power, the robustness and the legacy (in a good way). I see MeeGo as the Rolls-Royce of the smartphone world – the top end marque for the high spenders and geeks. Which is great! I am sure it will be very very good indeed. But the bulk of consumers will buy Symbian phones (and I don’t mean the bulk of Nokia smartphone buyers – I mean most of ALL smartphone buyers).

    Nokia is back, Android will plateau then sink, Win Pho will get a bit of traction and then stall, iPhone will ALWAYS be niche and inferior, Symbian is basically the future of phones.

    • Rock
      October 28, 2010 at 4:31 pm

      I like the new Symbian with its on-going improvements… But I am sad to see “Symbian will go to midrange. N8 is already NOT the highest product Nokia are aiming for.”… It makes me feel like that N8 gets ‘old’ after the MeeGo devices are released next year .

  4. style
    October 28, 2010 at 11:42 am

    im expecting this meego phone by april or beginning of may… i cant wait for Q3 2011.

  5. October 28, 2010 at 2:01 pm

    This man has cleared all the misconceptions about nokia, except if one is out for mischieves.NOKIA RULES!

  6. Rock
    October 28, 2010 at 4:11 pm

    OH man… I was about to make my investment on N8. But now I see Meego is coming. I’m not sure if I should wait. and I hope they will have a Meego phone which has a camera as good as the one on N8.

  7. October 28, 2010 at 4:17 pm

    Just bookmarked this site. Useful information.

  8. Rudeboi
    October 28, 2010 at 4:27 pm

    Glad he set the record straight far as market sales and leader in the cell phone market. They seem a bit pissed for the top leaders to come out and speak the way they did but glad that they did do it. As I always said it’s the media who is making the nonsense stories on Nokia and trying to degrade them

  9. October 28, 2010 at 6:25 pm

    I think everyone is missing the clear issue here…whats wrong with that guy’s teeth?

  10. Al Pavangkanan
    October 28, 2010 at 7:21 pm

    Microsoft Office in Qt should be big news

    • alex68
      October 28, 2010 at 7:33 pm

      MS support in QT was many years already. About 3 years ago, my firm started using QT for MS, Unix and Linux platform. Developers just code GUI using QT and build for different platforms. It needs about 30% manual coding for each platform. It is a great tool for multi-platform support development. Another big benefit of QT is it is possible to have automated GUI tests, for MS GUI it is not possible at all.

  11. John Wiegand-forson
    October 28, 2010 at 8:03 pm

    From reading the interview it seems like Stephen Elop has already made an impact at Nokia internally and that he is really excited about Meego, which we all are. But I have got to admit that I am also quite excited by the recent Symbian and Qt news, Nokia’s strategy is slowly taking shape it might be taking a little longer than we would want to …..but good things come to people who wait 😀

  12. n-user
    October 29, 2010 at 9:45 am

    Yes, and one thing that matter is the HARDWARE (I mean the CPU :p). I hope in 2011 there will be no phones from Nokia which got CPU of less than 1Ghz both Symbian and MeeGo except the low-range ones. ^^

  1. October 28, 2010 at 6:02 am
  2. October 28, 2010 at 7:56 pm

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: