Home > Nokia, OVI, Qt > Ovi Store continues to grow – now hitting 2.3 million downloads per day (and that’s without S^3 handsets yet)

Ovi Store continues to grow – now hitting 2.3 million downloads per day (and that’s without S^3 handsets yet)

Ovi Store downloads per day has grown to 2.3million. That’s 840 million annual downloads should Ovi Store stay at this level (ignoring the likelihood growths as 200,000 users sign up to Ovi every day – and more so with the launch of the Symbian^3 handsets).

That’s quite a growth from the often mentioned 1.7 million figure (though a few weeks back was apparently when Ovi Store hit 2 M). 70 developers have had over 1 million downloads. That’s 2.3 million downloads per day WITHOUT the launch of Symbian^3 handsets, without the N8 (which has received record preorder numbers – not to mention C6-01 which we all know will fly out of the shelves when released)

Ovi Store, unlike other stores, has a much wider, global reach. Developers, like Pixelpipe can reach over 190 countries through Ovi Store.

Considering that the real Push with Symbian^3, Qt and MeeGo are still in infancy, just imagine the growth of Ovi Store when the N8’s, C6-01, C7, E7, and eventually N9 hit the shelves (the N8 just shipping and getting to preorder consumers from 30th Sept).

Ovi Store was launched just last year, May 2009. Seemed oddly longer than that, no? (App Store by comparison, July 2008)

Remember a post a while back based on respected analyst, Tomi Ahonen:

Ovi Store will tower over Apple’s App Store and Android Market in a few years

  1. Tomi comment 1 Ovi – first, as the various platforms sort their App stores out, they fix the bugs and kinks, get reasonably similar..
  2. Tomi comment 2 Ovi – then as Nokia sells 450M phones/year & world replace phones every 17 months, has time to roll out Ovi to its clients
  3. Tomi comment 3 Ovi – as developers see Ovi is world’s furthest-reaching app platform (outside of USA obviously) they rush to port apps to it
  4. Tomi comment 4 Ovi – in a few years Ovi will tower over all other App stores incl iPhone & Android simply due to Nokia’s scale. Inevitable
  5. Tomi comment 5 Ovi – look at Nokia’s ethos, they learned that ‘internet lesson’ very well, to launch often and release updates often..
  6. Tomi comment 6 Ovi – Nokia know for market success, ‘best’ is the enemy of ‘good enough’

Could Tomi’s prediction still come true? The poll results were sceptical. Ovi Store still has a long way to go, not just in sheer numbers of app content (we all know bigger is obviously better all the time -_- regardless of how many shitty duplicates of useless apps there are) but also of quality content

Hopefully with Qt, Nokia can attract more developers who will see the cross platform advantage of creating one app to be distributed easily across several Qt compatible platforms.

Why shouldn’t developers seek a bigger audience and get more revenue? Nokia (due to their need of smaller, individual devs) are highly supportive of people developing for their platform. There’s also backing from Intel and a host of industry leaders through the MeeGo partnership (which through Qt will mean apps will be available for Symbian devices too).

Another factor to consider is the whole Ovi Store experience – which may deserve a separate post – (side note, new Ovi Store in Nokia tests, 80% of users performed same task quicker). Operator billing instead of paypal/creditcard/google checkout is a major plus that Nokia’s betting on.

“So far, Nokia has made the most noise about operator billing–basically, the ability to charge an app to a phone bill. Most app stores rely on more cumbersome processes, such as payments through third-party services like PayPal or Google Checkout. Nokia says people buy far more apps–13 times more, on average–when they are allowed to charge expenses to their bills. Nokia has signed 91 carriers around the world, including AT&T and T-Mobile in the U.S., to the program and is adding a new operator every seven to 10 days.”

– Forbes

AT&T and T-Mob for US penetration? No need to have paypal, or a credit card. Just charge to your bill/phone credit. (Then there’s that 10 Mill USD developer competition thing with Nokia and AT&T)

The split is 60/40, and the costly access to operator billing system is footed by Nokia from their 40% share. Though Nokia may lose money this way, attracting developers is a more important long term goal. “We look at it as an investment…We realize we need to subsidize the market right now” George Linardos, Nokia’s Vice President of Media.

Other Ovi Store growth points:

  • in app billing
  • Free java app signing – for those hundreds of millions of feature phones
  • Free symbian app signing
  • new touch and type API which blurs smartphones/feature phones

Via UnwiredView / ForumNokia / Reuters / Forbes

Categories: Nokia, OVI, Qt Tags: ,
  1. Raj
    October 1, 2010 at 1:37 am

    Is new version of OVI coming to S60* 5th? or it’s exclusive to S*3

    • John Wiegand-forson
      October 1, 2010 at 7:40 pm

      At the moment it looks like it is a Symbian 3 exclusive lets wait and see. There are too many Symbian 1 devices around to ignore.

  2. Nocare
    October 1, 2010 at 2:10 am

    GAming is the best selling point nowsaday, nokia need to look at the top 100 iphone games and apps, and bring them to ovi store, wheare are the ngage developers

  3. alex68
    October 1, 2010 at 8:58 am

    A bit more detailed info

    With the number of active Nokia service users now reaching
    140 million worldwide, the company today announced that more than 200,000
    people are currently signing up daily to Ovi, and that Ovi Store has reached
    the milestone of 2.3 million downloads per day. Available in more than 190
    countries, Ovi is discovered through Maps, Music, Messaging, Store and in
    select countries, Life Tools.

    The growing popularity of the Ovi experience has also led to 70 developers and
    publishers each surpassing the million download mark for their content in the
    Ovi Store. Developers and publishers reaching and moving past this milestone
    include Digital Chocolate, Electronic Arts, Gameloft, Indiagames, PepsiCo,
    Qik, Shazam, HeroCraft and Offscreen Technologies. HeroCraft, a publisher of
    content that includes the game Farm Frenzy, has received more than 10 million
    downloads, and Offscreen, a developer of a variety of touchscreen apps, has
    more than 45 million. The complete list by geography is available at
    forum.nokia.com. It includes 39 content creators from Europe, the Middle East
    and Africa; 14 from the United States; ten from Asia Pacific; and seven from

    At Nokia, we believe that connecting people with great mobile experiences is
    at the heart of what Ovi is all about, said Tero Ojanperä, executive vice
    president, Services, Nokia. Today people discover Ovi through Maps, Music,
    Messaging, Store and Life Tools. With a new generation of amazing devices,
    like the Nokia N8, developers are looking at Ovi as a good business decision
    and a chance to innovate and create next-generation mobile experiences for
    our family of new Symbian smartphones.

    Other milestones include:

    – An updated Ovi Store experience – debuting on the newly available Nokia N8
    and coming to the full range of new Symbian smartphones – giving a friendlier
    look and feel, faster content discovery and more popular content choices such
    as foursquare and the smash hit game Angry Birds.

    – Improvements for developers including new development tools and benefits
    such as free Java and Symbian signing, in-app purchase and beta in-app
    advertising programs, improved revenue share and advanced developer

    – Significant enhancements to the Nokia Qt Software Development Kit (SDK) have
    resulted in a 70 percent reduction in the number of lines of code required
    when developing for the companys family of Symbian smartphones.

    – Continued expansion of Ovi Maps around the world and the integration of more
    new features. Walk and drive navigation is available in 78 countries and 46
    languages and includes public transit details in more than 80 cities, and
    features such as check-in that supports location as the new social connector.
    Every day, maps usage is the equivalent of driving around the world 80 times.

    – Available in 38 markets around the world and with approximately 11 million
    tracks in the global catalogue, Ovi Music is complemented by the popular
    interconnected Gig Finder app that uses personal music preferences to find
    relevant entertainment venues. Nokia is the largest single source of digital
    downloaded music revenue in Brazil, Mexico, India, Finland and South Africa.

    – Ovi Mail and Ovi Chat have surpassed 17 million accounts, Nokia Messaging
    currently delivers push email and instant messaging to an active user base of
    4 million people, and new social networking features on the Nokia N8 and
    other new Symbian-powered devices enhance Facebook and Twitter with a more
    seamless experience.

    – In less than a year, Ovi Life Tools and its agricultural, educational and
    entertainment services for entry markets has attracted more than 4.7 million
    subscribers in China, India and Indonesia.

    Ovi is designed to be the perfect complement to a Nokia device. It connects
    the real world with what is relevant in the digital world – resulting in an
    enriched mobile lifestyle marked by easy access to popular apps and games,
    the worlds best maps, millions of locally relevant music choices, great
    messaging capabilities, and information tools for everyday life in emerging

  4. Jim
    October 1, 2010 at 6:51 pm

    Adding billing is great but not for all nokia users specially to those of us who dont have a plan and cant charge it to phone bill… i would love to see paypal as a payment option too.

    • alex68
      October 1, 2010 at 7:10 pm

      There is also Nokia money that can be useful. Check it out.

    • alex68
      October 1, 2010 at 7:43 pm

      You can also use credit card in the USA.

  5. John Wiegand-forson
    October 1, 2010 at 7:42 pm

    I use operator/carrier billing whenever I download apps soooo underrated and unfortunately will not become a feature until King Steve unveils it for the iPhone 😦

    • alex68
      October 1, 2010 at 8:00 pm

      No liar Steve is not going to nod to operation billing as he is too greedy to share the revenue and profits with others. Don’t you see how he sues those miserable small business owners to defend the fruit products.

  6. alex68
    October 1, 2010 at 7:58 pm

    Billing info:

    Operator billing

    as of: September 30, 2010
    91 operators in 27 countries support integrated mobile billing with Ovi Store. This means when a consumer purchases content through Ovi Store the charge will appear on their monthly operator bill.

    Australia: Singtel Optus, Telstra, Vodafone (3)
    Austria: A1 mobilkom, H3G, Orange, T-Mobile (4)
    Belgium: Base, Mobistar, Proximus (3)
    Canada: Bell, Rogers, Telus (3)
    China: China Mobile, China Unicom (2)
    Czech Republic: T-Mobile, Vodafone, O2 (3)
    Denmark: H3G, TDC, Telenor, Telia (4)
    Finland: DNA, Elisa, Saunalahti, Sonera (4)
    France: Bouygues Telecom, SFR, Orange (3)
    Germany: Debitel, E-Plus, Mobilcom, O2, T-Mobile, Vodafone (6)
    Greece: Cosmote, Vodafone, Wind (3)
    Hungary: Telenor, T-Mobile, Vodafone (3)
    Ireland: H3G, Meteor, O2, Vodafone (4)
    Italy: TIM, Vodafone, Wind (3)
    Mexico: Telcel (1)
    Netherlands: KPN, T-Mobile, Telfort, Tele2,Vodafone (5)
    Norway: Netcom, Telenor, Tele2 (3)
    Poland: Era, Orange, Play, Plus (4)
    Portugal: Optimus, VPN, Vodafone (3)
    Russia: Beeline, Megafon, MTS (3)
    Singapore: M1, Singtel, Starhub (3)
    South Africa: Cell-C, MTN, Vodafon (3)
    Spain: Orange, Movistar, Vodafone (3)
    Sweden: H3G, Tele2, Telenor, Telia (4)
    Switzerland: Orange, Swisscom, Sunrise (3)
    UK: H3G, Orange, O2, T-Mobile, Virgin, Vodafone(6)
    USA: AT&T, T-Mobile (2)

    Credit card billing

    Ovi Store users can choose credit card billing in more than 170 countries, as long as the Ovi publisher specified credit card billing for their content item.

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