Home > Nokia > Only 34% of customers will consider getting a Nokia

Only 34% of customers will consider getting a Nokia

YouGov conducted a survey at the beginning of June, they interviewed 2,121 smartphone users asking about their next handset. Surprisingly only 34% considered getting a Nokia for their future handset. Compared to 46% that would have been willing to get a Nokia 6 months ago, it’s a loss of 12%.

Other stats includes that 41% would buy an iPhone next time, and 70% of customers were willing to recommend Apple. YouGov technology and telecoms team research manager, Russell Feldman, said:

‘Where Nokia once led the market, it has drastically fallen by the wayside. Its Ovi store continues to be significantly outperformed by both Apple’s Apps store and Android Marketplace. The results of our data consistently show that the market leader is fast becoming an also ran in the smartphone market. New products, software and apps are needed soon if Nokia is to keep up with its rivals.’

Right now I can see Nokia is trying, but they need to do more than achieve, they need to over-achieve. I hope that in the near future Nokia will succeed and progress in terms of technology but also sales. How about you what will be your next smartphone?

via : mobiletoday


Categories: Nokia Tags: , , ,
  1. July 14, 2010 at 6:24 am

    Not surprised considering Nokia haven’t released any new flagships. There’s nothing for customers to buy and people are off renewing contracts with other phones or out of contract.

    With this whole transition thing, it’s getting worse before it gets better.

    Totally agree with your statement on over achieving.

    With MeeGo phone at least (and in part other upcoming high ends) anything less than spectacular and overwhelming will not do. Nokia must do something to exceed expectations and generate buzz that you’re not the dead dinosaur Nokia’s competitors want you to be.

    Come on Nokia World 2010, Nokia show us your stuff!

  2. Jim
    July 14, 2010 at 8:34 am

    yes. the iphone made a huge buzz around the world, and people start buying it out of cuiriosity. Also a friend of mine bought the 3gs a few month ago. he sold it after 1 month. when I asked why didn’t he like it he said:
    1. drop phone calls , specially when you are in areas where signal is not strong( he also mention that event with the cheapest nokia or samsung this thing never happened)
    2. iTunes- he needs to copy file via iTunes ( not like all other phones that are conected through USB and you jusct copy-paste)
    3. short battery life

    and the list can continue, but I’m to lazy to translate( he wrote a comment on a review site on my country), but I highlighted the important things.

    and he wasn’t a nokia fan. I mean he has both nokia and samsung phones.

    I think N8 and late N9 will come just in hand. it was better if they were already released. A lot of people expected for so long a nokia response to apple. from what I’ve seen they see this situation as an “animated touch screen device”.

  3. GordonH
    July 14, 2010 at 9:26 am

    Nokia hasn’t released any interesting hardware for the past 3 years. On their software side, things have started shaping up(Symbian 3^, Meego and Ovi).
    All Nokia has to do is release some excellent products and customers will come back.

    • Aaron
      July 14, 2010 at 10:11 am

      I think they can start by revamping Ovi completely because right now it’s just trash. Very few useful apps in the store, very inconsistent, unintuitive interface.

  4. John Wiegand-forson
    July 14, 2010 at 12:27 pm

    Wait till Nokia World thats where will see some real exciting devices there have been no exciting Nokia high end devices for a whole year

  5. Chris
    July 14, 2010 at 2:05 pm

    I think MeeGo is Nokia’s only bet to be taken seriously in the high-end market. I just hope that they no longer claim their Symbian devices to be high-end as well. That would really water down the effect MeeGo devices might have on the public.

    However, I think the market’s mind is made up: Symbian will be the Nokia featurephone platform and MeeGo the true high-end. Let’s just see what E-series users think of this divide.

  6. chfyfx
    July 14, 2010 at 3:43 pm

    Nokia is the name of freedom in the cellphone world in the US. I think Nokia will be the next smart phone for people who are aware of and value this fact.

    And no, it does not drop calls…

  7. July 14, 2010 at 4:11 pm

    Will Nokia aggressively promote their new phones after their announcement at the Nokia World? I cannot remember seeing any Nokia phones advertised like Motorola, Apple etc in the US. T-Mobile will feature them once in awhile. Maybe it is because that ATT and T-Mobile are the only GSM providers. Does Nokia or the mobile phone providers do the advertising in Europe,India,Asia etc? Just curious. Thanks

    • chfyfx
      July 14, 2010 at 5:21 pm

      This is because US carriers do not want unlocked phones. They want to control everything you do and charge for it. US also has heavier influences over Asian than Europe; therefore, it is politically make sense that Samsung, SE and HTC never sales unlocked phones in the US, which makes some people mad…

      However, Nokia sales unlocked phones that carriers cannot control in the US. I think this is why they do not like Nokia who does not want to obey unfair rules.

    • Jim
      July 14, 2010 at 5:55 pm

      Here in europe all day long I see only nokia TV ads from all the carriers. if you enter in a phone shop nokia has it’s own place( half of the store) and then there are the others phones. (at least in my country). nokia phones are from 0-199 EUR depending on the contract, but most of the people like to buy them unloked.
      I saw that in US the market is different so Nokia should start re-thinking strategy.
      Her ein europe and probably asia too , Nokia is a strong brand so carriers fight to have Nokia phones on their plans.

    • Charles
      July 15, 2010 at 10:11 am

      Whenever I see a carrier advert over here, at least 25-50% of the phones they advertise are from Nokia.

      But everyone knows that buying a phone from a carrier here is a rip off, I don’t know anyone who would do that.

  8. July 14, 2010 at 7:01 pm

    The US carriers do like to put their mark on the phones. That is a big reason I been using unlocked Nokia phones(along with their reliability). Thanks for info about how it is in other countries. Does not seem that Nokia will change their strategy here.

    • Andre
      July 14, 2010 at 7:33 pm

      I beg of them to NEVER change their strategy, I don’t like a carrier dictating which plans I get, which phones I’ll get, when I can upgrade my phone and STILL charge me through the @$$ while filling the phone with bloatware and $#!T% and gimping the phone’s capabilities.

  9. July 14, 2010 at 7:47 pm

    Andre, I agree about the carrier restrictions. Hopefully, Nokia stays with the N8 plan of putting all GSM frequencies on all their new releases. I think that would be great selling point.

    • Andre
      July 14, 2010 at 9:48 pm

      They already do all GSM
      I’m sure you mean penta-band HSDPA 😉

  10. July 14, 2010 at 10:54 pm

    Yes.

  11. July 14, 2010 at 11:22 pm

    Yup! I have a Nokia but I see myself getting an iPhone very soon. Why you ask? The Apps!! Make my life a lot easier.
    I love Nokia’s but they really need to catch up if they want to stay competitive.

    • Andre
      July 14, 2010 at 11:25 pm

      In terms of apps, sure.
      In terms of dev support DEFINITELY.
      In terms of UI, it’s being worked on.
      OS capabilities or frugality it’s already there

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