Home > 5th Edition, Maemo, Nokia, Nseries, Rant, Symbian > Dying Beast ?

Dying Beast ?

Nokia today released statement by announcing that second quarter sales are going to be worse than excepted and you can read the press release here as it gets quite boring and depressing to be honest.

The point is Nokia have sort of not learned their own lessons that they admitted last year and are still making the same old mistakes that bother me.

  • Fragmentation in new devices is defiantly getting worse
  • Whats the point of having a Xseries when music is a basic feature in phones today?!?!?!?!
  • The Ovi store’s shopping experience has improved at a snails pace and apps still look like they are made by Amateurs from the exception of Gravity
  • They are taking even longer to bring out high end devices (no meego till December potentially what?!?!? (please @eldarmurtazin relaese some n9 leaks??)

I have got to say it but I am really fearful for Nokia,  yeah they might have 1.3 billion people using their phone, yeah every 4 out of 10 phones are made but nokia yade yade ya, but the reality is Nokia are slowly are fading out of consumers minds when it comes to purchasing a smartphone, they are getting virtually laughed at in the American press for their failure to bring put a true ‘iPhone killer’. Their mindshare is disappearing rapidly, and there are signs that Samsung might overtake Nokia as the worlds largest Mobile Phone maker (SCARY!!!)

What is their problem, it might sound easy but its gotta be more than the usual stuff people bang on about

  • Cant they hire decent software engineers with the amount of money they have???
  • Is it really that hard to add some colour to the ovi store to make it prettier???
  • Where’s the so called new version of the Ovi store promised earlier in the year
  • Cant you just pay developers to make Apps for the Ovi sore (Microsoft are sort of doing it)????
  • Get the N8 and N9 on a network in America ?????

You might think this is sounding a bit harsh but the truth is when you are a fan of something or someone your are basically in a relationship ( like a marriage for example) and every relationship goes through its ups and downs and right now my relationship with Nokia and yours as well probably, is definitely at a delicate stage. I want Nokia to succeed as I do not want to live in a world where Apple and Google will dominate the mobile space, look at the Microsoft Apple battle in the PC space where did it ended up they running out of ideas and all they could sell us where faster PC’s with better graphics cards and more storage space, we are already in that stage with Android where the CEO of Motorola made the bizare stetement to expect 2 Ghz processor phones at the end of the year,

Is he INSANE 2GHz in PHONE?!?!?!?! with batteries that will not last longer than 27 minutes.

Anyway let me know what to think in the comments and you can also follow me on twitter @jwf90


  1. Moi
    June 16, 2010 at 11:25 pm

    “Nokia now expects Devices & Services net sales to be at the lower end of, or slightly below, its previously expected range of EUR 6.7 billion to EUR 7.2 billion for the second quarter ”

    This from a company that is launching a lot of new product in Q3/Q4 and has not launched much in Q1/Q2.

    Makes sense to me, I don’t see what the problem is. They predict flat sales, considering the product range, it’s pretty good, especially looking at the competition.

    Also feedback on the N8 is particularly good, especially as people compare it’s feature set to the iPhone. Gartner have blogged about the demise of Nokia, but they just don’t get it, they never have. They still predict that Symbian will be the dominant smartphone OS through 2011/12.

    • spencer.feng
      June 17, 2010 at 8:24 am

      Although it seems N8 has better specs than iphone 4, much less consumers will buy it. Nokia is fading out in people’s mindset. Most people just regard Nokia as a low-end mobile phone brand. You can see lots of people around you are using an iphone. It is really an alarm to Nokia.

      • Ramelec
        June 17, 2010 at 10:13 am

        Bye Bye Nokia in the high end. Welcome Android and iPhone.

      • Bazil
        June 17, 2010 at 12:28 pm

        Only in the US, where the media heavily favour the domestic brands. Remember, Nokia is european, and many Americans never stomached the fact that a european brand dominated the mobile market. Before the iPhone, the same media were pissing their pants for Motorola, a firm that was already dead for a long time.

  2. Roger Johnson
    June 16, 2010 at 11:40 pm

    It’s very easy to overreact to figures like this. You should read Rafe Blandford’s analysis at AllAboutSymbian, it’s fair and balanced, and puts the whole thing in perspective. In short, this is all very unsuprising, Nokia will bounce back and everything will be fine. Chill, everyone 🙂
    http://www.allaboutsymbian.com/news/item/11683_Nokia_lowers_Devices_and_Servi.php

    • June 16, 2010 at 11:54 pm

      Thanks for the link Roger, always love to hear Rafe’s take on things. Helps see it’s not all gloom and doom for Nokia as the press would have us believe.

      • John Wiegand-forson
        June 17, 2010 at 3:18 pm

        Thats what the Finns are always like cool calm and collected like nothing is happening, seems like Rafe has adopted that attitude which admirable

  3. peter
    June 16, 2010 at 11:42 pm

    the iPhone 4 will be launch in June. N8 in september. Do you really think that people (not nokia users like us) will waiting this phone?? Nokia is a mamouth, too slow to react. They should launch this phone in may!

    Where is OVI for mac? Where is ovi maps for N900? This company is like Titanic: the orchestra still playing (Nokia still say ” we sell a lot of handsets every minute) but the boat is sinking…

    • Roger Johnson
      June 16, 2010 at 11:52 pm

      It’s doing extremely well for a sinking boat I have to say – growing smartphone sales by 35% over the last year (that’s on sales that are bigger than it’s next 3 biggest rivals combined), growing market share in the pre-Christmas quarter when iPhone was flat, and again in the last quarter.

      You could level much harsher criticisms at iPhone and Android, it’s just that the media seems to think the sun shines out of their bottoms. The N8 SHOULD be announced now, as a favour to all those people who would otherwise foolishly spend money on iPhone 4 or Android when a much better phone is coming, the N8. The N8 should NOT be released until it is ready. Some people are just never happy no matter what Nokia do…

      • John Wiegand-forson
        June 17, 2010 at 3:13 pm

        Maybe i read too much American stuff about Nokia

  4. June 16, 2010 at 11:52 pm

    Q1 Q2 were the doldrums. As mentioned by above comment, no major handset announcement.

    Q3/Q4 is when Nokia start churning up the heat.

    When you look at Nokia as they are right now, it does seem to be facing imminent doom. But Nokia has always been on long term goals.

    I have high hopes for MeeGo phone, though Eldar is bringing some doubts.

    I wish for the love of God they understood the importance of making a super high end flagship. Not to break sales but to re-establish Nokia’s strength and brand image. When you have something spectacular at the high end, the rest of your product line basks in the same lime light. It should never be about compromises. The top flagship must never have something which is “adequate” or just enough – e.g. RAM, processor – but must exceed expectations.

    With the N8, they scored and overwhelmed on the multimedia front, but were shot down by the unfinished software. If they can perfect both that’s a killer combination. It’s just about getting the UI fixed. N8 will sell by the bucket loads.

    Today was the day for bargains – these shares will shoot right back up by Q4.

    E7, C7 all very strong contenders – actual great handsets with possibly great hardware with mature OS and refined UI as expected.

    Then there’s N9 MeeGo. If Nokia don’t fuck it up, it could be their life saver.

    • Roger Johnson
      June 16, 2010 at 11:55 pm

      You have a good blog, but your analysis is way off. N8 will be their lifesaver, N9 will only sell to a few high end tech geeks. In fact all the lowest end S60 smartphones will be their lifesaver too, it’s where Nokia really owns the market.

      > When you look at Nokia as they are right now, it does seem to be facing imminent doom
      What? With market share and sales 11 or 12 times that of Android, and bigger than it’s 3 biggest rivals combined? Come on!

      • Jim
        June 17, 2010 at 12:05 am

        The high end creates the brand. for the moment nokia big problem is losing brand power which in the future will lead in dropping sales. People used to buy nokia devices because they showed the world they are ahead their competitors. Now people started to think otherwise. Will see how the meego device will look.

      • spencer.feng
        June 17, 2010 at 10:47 am

        Too late for Nokia. It seems N8 will not be available until September. You see iphone 4 is sold like a hot cake right now. And it will spreads out so quickly. Nokia is dying in high-end. Some die-hard Nokia supporters have changed their minds as well. Nokia’s action is so slow that it will be lagged behind further and further. I used to plan to buy a N8, but since iphone 4 will be available soon and it is more attractive. Me, a 9-year Nokia user, will buy an iphone. I can not imagine this either. Even nearly 2 months ago, I was so excited about N8’s announcement. But now,… Loyalty to a brand can be so easily replaced by other things, it is so ironical.

      • John Wiegand-forson
        June 17, 2010 at 3:16 pm

        The N8 will probably sell a stupid amount but thats not the point. Apple are selling a tiny amount of phones compared to Nokia and are virtually making as much money as Nokia. Apple have set a benchmark for everyone in only 3 years of selling 1 mobile phone there must surely be some concern.

  5. June 17, 2010 at 12:29 am

    Roger Johnson :

    You have a good blog, but your analysis is way off. N8 will be their lifesaver, N9 will only sell to a few high end tech geeks. In fact all the lowest end S60 smartphones will be their lifesaver too, it’s where Nokia really owns the market.

    > When you look at Nokia as they are right now, it does seem to be facing imminent doom
    What? With market share and sales 11 or 12 times that of Android, and bigger than it’s 3 biggest rivals combined? Come on!

    N8 WILL make the sales and defend market share. As with the mid-low spectrum.

    N9 if done correctly will as Jim said CREATE the brand, save the brand name.
    N8 cannot do this because Symbian^3 is in no shape to change people’s opinion on the OS. MeeGo can.

    Nokia is losing the brand image it once had. It is becoming synonymous for cheapo disposable (almost) phones.

    As I’ve said, super high end for Nokia will not be there to make up the sales but to raise the brand’s profile. Return the prestige of owning a Nokia.
    But as MeeGo is also aiming for mass market at high end, it will also possibly generate good revenue for Nokia too. But for now, that should not be Nokia’s priority – but to raise brand image with frikkin excellent products.

  6. GordonH
    June 17, 2010 at 2:25 am

    Sometimes people can’t help the feeling that Nokia doesn’t get things. The N8 shows Nokia competing fiercely in the Touchscreen segment. The n900 is a great phone(but too big) and then Nokia announces the meego platform, so everyone waits for the new meego. So much sales potential with an n900 without a keyboard and without the announcement of a delayed meego.
    Where is Nokia’s competition against the Blackberry esque style phones. Ah yes only the e72 in different forms, many need something better …. BB’s are selling by the buckloads.

  7. chfyfx
    June 17, 2010 at 3:03 am

    The story is that Apple came and took away Nokia’s high end market, which is the only market that Apple is targetting.
    Sadly, the media is controlled by the high end market, the rich. Therefore, the media, especially American, would not like Nokia.
    Nokia needs to make money from the rich, not just the poor. They need to make an ultimate phone that beats all like the N95.
    However, it is hard to compete in today’s market right now. We’ve got semiconductor leader and cheap labor in Asia, where we have HTC and Samsung. Software leaders like Apple and Google in NA.

    Nokia employ all the technology and ideas from all over the world to stay strong. Use it, not make it.

    • John Wiegand-forson
      June 17, 2010 at 3:11 pm

      I am still pissed off that a random company (Apple) comes into Nokia’s territory and gets instead success

      • June 17, 2010 at 4:45 pm

        I think Apple’s entry into the market is a good thing. It forced a new way of thinking into mobiles (and slightly of marketing).

        Nokia must now show they can adapt, that this is still their playing ground and deliver phones that solidify their position, justifying their spot at number one.

        • chfyfx
          June 17, 2010 at 5:12 pm

          I agree. The innovation that brough by Apple is exactly what the market needed. On the other hand, there is still plenty of trust left among Nokia users. The only thing Nokia needs to do is responding to supporters.
          N8, in my opinion, should be the last try for Symbian. If it is a no go, maybe they should switch everything to Meego. Meego, aka mobile computing, is the where Nokia is moving to. Maybe it is not 100%, yet the iOS was not nearly functional either when it first came out. The right direction is above everything.

  8. mrbean
    June 17, 2010 at 4:29 am

    nokia n8 with US network + commercials that says all the thing n8 can do = what nokia need to do.and fast.because here in the US when i talk about nokia n8,they dont even know what im talking about,they need to to ads and commercials and get a gosh dang network

  9. Chris
    June 17, 2010 at 2:04 pm

    This is due criticizm and worry of and for Nokia.

    I do think that this marks the beginning of the end, although 2010 is somewhat riddled by old manufacturers upping their game (Motorola, Sony Ericsson). But this might be only due to the “Dying monster”.

  10. Doug
    June 17, 2010 at 6:35 pm

    Getting the N8 and N9 on a network here in the US is a horrible idea unless that network is T-Mobile. T-Mobile is the only one who has shown the willingness to release Nokia’s without ruining them. I think those devices could really open American’s eyes up to the power of a Symbian or MeeGo device, but they will also reveal how they are behind with regard to a lot of things users now expect to see.

  11. abdulsalam
    June 17, 2010 at 7:08 pm

    I dont care how much nokia sell, to me they are like the nintedo Wii; they make the most but I hate their products, and I am one of the biggest nokia fan by the way

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